Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.

A logo must be simple.  A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.

A logo must be memorable.  Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

A logo must be enduring.  An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years' time.

A logo must be versatile.  An effective logo should be able to work across a variety of mediums and applications.

A logo must be appropriate.  How you position the logo should be appropriate for its intended purpose.

Studio1688 is a graphics design studio focused on clients that have projects in need of graphic services without the high costs of an advertising agency.

Providing cost effective solutions for single projects or ongoing marketing services. 

© 2011, Studio1688