Grape graphic
sbs bike logo
Bag Tag art
Forward MOP
Elegantz 12x36
TT logo 1
Main Slice
fairwinds animal stay
jim kirk 2
Barnstormers Full Back
TR Soap
Royal Cab
Slate and Cypress 150dpi

Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they're the point of recognition on which their branding hangs; and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic.

A logo must be simple.  A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.

A logo must be memorable.  Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

A logo must be enduring.  An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years' time.

A logo must be versatile.  An effective logo should be able to work across a variety of mediums and applications.

A logo must be appropriate.  How you position the logo should be appropriate for its intended purpose.